ABOUT US
At Vining Group, we’re all about backing great ideas, great products and great people. As the parent company of Golf Distributors, Goldfern Mobility and Impact Branding, we bring together three very different businesses with one shared mindset: think big, move fast and deliver brilliantly.
From leading the way in golf distribution, to helping Kiwis live with greater independence, to creating standout branded merchandise and promotional solutions, our team combines experience, energy and innovation to make things happen. We’re forward-thinking, hands-on and always up for the next challenge - because at Vining Group, this is what we’ve being doing for over 45 years.
Meet Our Team
Meet the people behind Vining Group - the thinkers, doers, problem-solvers and relationship-builders who bring our business to life every day.
Across Golf Distributors, Goldfern Mobility and Impact Branding, our team brings a mix of experience, energy, creativity and care to everything we do. We’re a passionate group based in Palmerston North, proud of our roots, excited about where we’re headed, and committed to delivering great outcomes for our customers, partners and communities.
Warren Vining
Group CEO
As a founding Director nearly 50 years ago, Warren built Vining Group with strong relationships, sharp business instincts, and a network that spans NZ and beyond.
FUN FACT:
Has a renowned sweet tooth for ice cream and chocolate.
Gill Vining
Co-Director (semi-retired)
As a founding Director, Gill brings deep domestic and international administration expertise, kindness, and just enough authority to keep the Vining men in check.
FUN FACT:
Happiest kept busy by four very active grandchildren.
Sheridan Vining
Group Director
As one of Vining Group's Directors, Sheridan brings energy, entrepreneurial spirit, and a love of golf and branded print to every new opportunity.
FUN FACT:
Twice competed for NZ at the World Long Drive Champs.
Callum Vining
Group Director
As one of Vining Group's Directors, Callum leads Goldfern Mobility with warmth & care, building strong relationships and putting customers at the heart of every decision.
FUN FACT:
Proof that dimples can be used for both charm & mischief.
Liz Lynn
Office Manager
Lizzie has been the steady hand behind the scenes and on reception for over 20 years, keeping the office humming, the accounts in order and the team paid on time.
FUN FACT:
Firmly believes chocolate is served best from the fridge!
Michelle Paget (Mitch)
Key Account Sales Manager
Keeping Goldfern Mobility customers moving for 7+ years. She manages key accounts, orders, invoicing, enquires, retail visits, conferences, expos and everything in between.
FUN FACT:
Created the digital version of the Te Reo PICOT Report.
Richard Best
Operations Manager
With 30+ years at Golf Distributors and pro-level expertise, he leads GD operations and shares golf know-how, specialising in custom products, fittings and lessons.
FUN FACT:
Loves peanut butter whisky and good chicken wings.
Laura Whyte
Impact Branding Operations Lead
4+ years in, Laura oversees Impact Branding operations, from sales and sourcing to customer support, while also keeping Health & Safety on track across the wider group.
FUN FACT:
Probably single-handedly keeping Pepsi in business.
Junior Tatana
Warehouse Operations Specialist
Whether it's building clubs, making repairs, or getting gear out the door, he's spent the last 7+ years helping keep Golf Distributors running smoothly.
FUN FACT:
Master of both the fairway and the bowling green.
Sarah Vining
Group Business Manager
With over 20 years in strategic leadership, she brings fresh energy to Vining Group, driving growth, streamlining systems, and strengthening brand consistency.
FUN FACT:
If there's room for pink to be added, she'll find it.
Nicholas Wilson
Golf Distributors Sales Rep
With his 12+ years at Golf Distributors, Nick grows key golf accounts, shares product know-how with retailers and brings serious golf knowledge to every conversation.
FUN FACT:
Fishing enthusiast with a taste for bourbon.
Jordanna Faint-James
Print & Content Coordinator
Part of our dedicated design team, Jordy brings 10+ years of graphic design experience and a wealth of print expertise, along with that social media savvy.
FUN FACT:
From the drift tracks to the cake racks, she does it all.
Hamish McAllister
Warehouse Operations
For 4+ years, he's used his expertise to keep operations flowing, handling inwards good, processing orders, preparing dispatches and servicing mobility products.
FUN FACT:
A qualified mechanic who loves motorsport & fixing cars.
Zoey Coppins
Group Graphic Designer
Supporting the Group's design needs with her 10+ years of design expertise, she works across a range of creative projects, websites, packaging, catalogues and more.
FUN FACT:
Is allergic to celery (crazy considering it's mostly water...)
Murray Rasmussen
Warehouse Operations
With 15+ years in the warehouse, he specialises in dispatching Goldfern Mobility products and assembling, repairing, and reviving golf carts with expert care.
FUN FACT:
Loves triathlon events; hates unexpected photos...
Zach Vining
Junior Operations Assistant (part-time)
Supporting the team with golf ball branding, Goldfern Mobility dispatch prep, and hands-on operations support across Vining Group.
FUN FACT:
Mastered the after-school hustle & handy with a cricket ball.
Jensen Best
Junior Operations Assistant (part-time)
Supports the team with Golf Distributors and Goldfern Mobility dispatch prep, and hands-on operations support across Vining Group.
FUN FACT:
Giving his Dad a run for his money, on & off the fairway.